Privacy Policy
Effective Date: October 10, 2025
Last Updated: October 28, 2025
Your privacy is important to us. This Privacy Policy explains what data we collect, how we use it, and your choices. It applies to all ShopClara.ai platforms: website, iOS app, and Android app.
Information We Collect
We may collect the following information:
- Information you provide directly: e.g., email, account details, preferences.
- Information from your use of ShopClara.ai: e.g., search queries, AI interaction data, app usage data, clicks, and selections. This includes the content of your conversations with our assistant ("Clara") and your answers during conversational refinement, which we process to generate recommendations and improve conversation quality.
- Device and technical data: IP address, browser type, operating system, device identifiers, and usage logs.
- Analytics & tracking data: We use Google Analytics and Microsoft Clarity to understand user behavior, measure performance, and improve our platform. This may include cookies, pixel tags, and similar technologies that track your interactions with our platform. We also use internal analytics to evaluate conversation flows using anonymized data.
How We Use Your Information
We use the information we collect to:
- Provide and improve ShopClara.ai and our AI recommendations.
- Deliver personalized content, including affiliate product results.
- Show promotional content or ads for remarketing purposes.
- Analyze usage patterns and performance using analytics tools.
- Communicate with you about updates, promotions, or support.
Your data is never sold to third parties; it is only shared with partners to provide services or comply with legal obligations.
Sharing & Disclosure
We may share information with:
- Our service providers who help operate ShopClara.ai (e.g., analytics providers, hosting providers, and email service providers).
- Affiliate partners (e.g., Amazon, BestBuy, Target, etc) to track referrals and commissions.
- Third-party advertising networks for remarketing purposes.
- Third-party partners must to adhere to strict confidentiality and security standards when handling your data. When required by law, to enforce our Terms, or protect rights and safety.
Cookies, Pixels & Tracking
ShopClara.ai uses cookies, pixel tags, and similar technologies to collect information about your interactions with the platform.
These technologies help us:
- Measure the effectiveness of ads and marketing campaigns.
- Understand user engagement with our platform.
- Deliver relevant advertising across other websites and apps.
- Maintain conversation continuity across a session.
Some cookies are essential for the platform to function and cannot be disabled without affecting your experience. You can opt-out of certain tracking using industry tools such as the Digital Advertising Alliance or your device/browser settings.
Data Retention & Security
We retain your personal data only as long as necessary to provide services, comply with legal obligations, and enforce agreements, or until you request deletion.
We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, use, or disclosure. Despite these measures, no security system is 100% foolproof, and we cannot guarantee absolute security of your data.
Your Choices
Access & Deletion: You may request access or deletion of your data by contacting help@shopclara.ai.
Opt-Out: You may opt-out of marketing emails, SMS, or ads at any time. We only send marketing emails if you've agreed to receive them via sign-up or if you've made a purchase and haven't opted out. You can unsubscribe at any time by clicking the "unsubscribe" link in our emails. You will still receive emails about account updates or orders if applicable. Opting out of marketing will not affect the core functionality of ShopClara.ai.
Analytics Opt-Out: You may disable analytics tracking via browser or device settings.
Children's Privacy
ShopClara.ai is not intended for children under 18, and we do not knowingly collect personal information from children.
Changes to this Policy
We may update this Privacy Policy from time to time. We will post the latest version to this page and update the "Last Updated" date. Your continued use of ShopClara.ai indicates acceptance of the updated policy.
Contact
Questions about privacy? Email us at privacy@shopclara.ai.